Impressive looking specs, shame the two videos are such low res, it'll be interesting to see how it's received. Can't find any hd video on Vimeo, YouTube or google (only a quick search).
Seems you can preorder it from actioncameras.co.uk here in the uk. With built in LCD & wifi capable for £299 it could really give the gopro2 a run for its money.
Interestingly, actioncameras state it records only at 30fps Which could limit its use in the uk broadcast market.